Branding

Cracker Barrel’s Logo Rebrand: A Cautionary Tale of Nostalgia, Strategy, and Customer Connection In recent weeks, Cracker Barrel has been at the center of a branding controversy that has captivated…

How Small Details Shape a Brand’s Identity: Do Micro-Details Move the Needle? Branding isn’t just about the big, obvious elements like logos and color schemes. Often, it’s the tiny, almost…

Brand Repositioning That Delivered Big Results: A Simple Change with Major Impact Last year, we undertook a strategic repositioning of our brand to better reach key audiences, especially private-equity–backed business…

Brand Storytelling as a Movie: A Practical Approach for Brands What makes a brand story truly stand out? After more than a decade as a brand strategist and writer, I’ve…

Brand Strategy and Creative Support for a Cold-Pressed Juice Brand I’m launching a cold-pressed juice business and am seeking a brand strategist, marketing strategist, or creative collaborator who can refine…

Branding Support Wanted: Strategist/Positioning Coach for Freelancers Overview I’m seeking a branding strategist or positioning coach to help me sharpen my professional identity and market presence. The goal is to…

Grow Faster, Sell Smarter: Elevate Your Online Business with The Sales Knob In today’s digital-first economy, having a website is not enough. Brands must pair presence with strategy, measurable performance,…

Title: Rethinking Disconnected Marketing Tactics: The Challenge of Balancing Online and Offline Growth In today’s fast-paced digital landscape, it’s not uncommon to encounter opinions that seem out of step with…

Pivoting from Designer to Creative Strategist: A Reality Check on the Jump Overview After 3.5 years deeply immersed in design—spanning graphic and UI work—I’m ready to shift from “pixel pusher”…

Why Liquid Death Succeeds by Avoiding Ingredient Branding Liquid Death has captured attention and built a strong, dedicated following by reframing its product category. Rather than relying on traditional ingredient-focused…