Branding

Brand Positioning by Exclusion: How a 3-Week Sprint Refined a Brand for Women 35+ Last year, I collaborated with a small Italian fashion label that described itself as “contemporary Italian…

Brand Building Simplified: Key Takeaways from The Physics of Brand In the world of branding, there’s always value in revisiting foundational frameworks. The book The Physics of Brand offers a…

Title: The Invisible Seam Between Brand and Self I. The Hook: Free Will, With a Tightening Grip On a quiet morning, you swipe through your feed and, unthinkingly, you feel…

Brand Case Studies in China: Where to Learn from Leading Chinese Brands China has emerged as a hotbed of energetic brand-building, with notable examples extending beyond tech giants like Huawei…

Recommended videos, courses, and documentaries that reveal brand strategy, identity, and web design Inspiration and practical guidance for branding projects can be found beyond textbooks and slideshows. Many creators share…

How to Prepare for a Branding Internship: Practical Tips for a Food Delivery Startup Starting a branding internship as a second-year university student can be both exciting and challenging. If…

How to Create a Superior Style Guide to Strengthen Your Brand Identity A recent study from Lucidpress found that more than 60% of companies report that their materials sometimes, often,…

Branding on Instagram: How to Grow Your Studio Audience Without Railing Against the Algorithm If you’re expanding a branding studio beyond local clients, Instagram can be a powerful platform—but getting…

How to Craft a Minimal Brand Kit for a Small Local Shop In the world of branding, most brand guides run long—often 30+ pages with primary and secondary color palettes,…

Why Some “Ugliest” Brands Are Crushing It—and Why I Can’t Look Away Brand visuals and names that feel objectively rough around the edges can still be wildly successful. Pixelated logos,…